Quay Theatre Sudbury
Quay LOGO Circle

Quay Theatre Sudbury

More than a theatre

The Quay Theatre, Sudbury, Suffolk, is a wonderful charity funded theatre, producing remarkable shows from drama and music to comedy and children’s clubs.

It is quite simply so much more than just a theatre, offering, as it does, clubs and societies, a pop-up restaurant on the top floor and many bar events held on the first floor.

After winning the pitch, Creative Patrick was the chosen business to come up with a new website that’s really easy for customers to navigate and book their theatre tickets via Ticketsolve.

We also suggested at this stage that the Quay Theatre would really benefit from a rebrand with a guide in place that would give internal promotions more uniformity.

Services Used

What We Did

With the brief at hand, we took on the challenge to come up with a rebrand that stayed faithful to the original when it came to the logo. We introduced some deep primary colours, then, to help categorise all the different genres the theatre has to offer, we also introduced bright secondary colours to help users identify what they were looking at with ease.

To help keep the costs down the Quay had a residential developer with knowledge of Drupal, so we teamed up and produced a clean and easy to navigate website built in Drupal CMS, allowing them to add new pages, change content and add new images, all with ease.

Conclusion

Since the Quay website was relaunched with easy to navigate UX, distinguishable genres and simple online ticket purchasing via Ticketsolve, the traffic flow has increased by an extraordinary amount, including tickets purchased online which was always the main goal from the outset. This, coupled with their well designed and printed programmes, means shows are selling out frequently and we continue to work with the Quay on a regular basis…

Success with the website has lead to Creative Patrick being asked to design and print the seasonal programmes & Banners, working with the new brand guides put in place.

Conclusion

Since the Quay website was relaunched with easy to navigate UX, distinguishable genres and simple online ticket purchasing via Ticketsolve, the traffic flow has increased by an extraordinary amount, including tickets purchased online which was always the main goal from the outset. This, coupled with their well designed and printed programmes, means shows are selling out frequently and we continue to work with the Quay on a regular basis…

Success with the website has lead to Creative Patrick being asked to design and print the seasonal programmes & Banners, working with the new brand guides put in place.

Testimonial

“Creative Patrick have been the perfect choice for us from our original meeting to our continuing involvement with the company. Having decided to create a new website from scratch with the emphasis on simple but effective design and with a great user experience, we were advised to rebrand across the board and work with CP to create a colour palette for all logos / icons etc.

With close collaboration, and with our resident developer ensuring that the new website linked seamlessly with our ticketing software, CP have created a smart, user-friendly, attractive website that has had a major effect on our publicity and sales. Around 70% of our sales are now through the website as opposed to around 15% with our previous website just 2.5 years ago. Our overall ticket sales for shows have also steadily increased over this time and we attribute much of this to our online presence. We would highly recommend Creative Patrick to any company looking for great design, collaboration and effectiveness.”

Sharon Buckler | The Quay Theatre Manager