There are many ways to advertise your services or products. What we do is decide upon which method will work best for you and your business. It may be a case of homing in on one avenue or a concoction of a few options dependent on your marketing goals.
This might be a simple, well-designed flyer or a meaningful targeted advert in a glossy magazine, which can be channelled in a manner of ways to drive traffic to your website or social media.
What is SEO and how can it help my business?
SEO (Search Engine Optimisation) is a challenging process of raising your website’s position within search results. This can be achieved by various methods such as onsite SEO, offsite SEO, Content Marketing, Email Marketing and Social Sharing.
Ultimately, it’s a case of sitting down and discussing what works for your business.
On & Off-Site SEO
On-site SEO – copywriting is a balance between making your content appealing to customers, as well as targeting search terms that people will be looking for on search engines such as Google. We can curate content so it’s relevant to your services or products and promote specific areas of your business.
Off-site SEO – basically, in a nutshell, what the title suggests – actions taken outside of your own website to impact your rankings. It’s about improving search engine and user perception of a site’s popularity, relevance, trustworthiness and authority. Building backlinks is a key factor in off-site SEO, so a website having high-value backlinks will usually rank better than an otherwise equal website with fewer backlinks. We can help build these up with a package that’s right for your business.
Email Marketing is a great way of driving business to your website. With an endless supply of spam mail daily, the challenge is to connect with your audience.
So a well designed, carefully considered campaign which connects with your recipient on a personal level can really make the difference between them looking at the email and clicking through, or simply just deleting it.